FIGMA
Cookie Crumbles
In my second year of selling Girl Scout cookies with my girls, I have discovered that there is a disconnect in how the parent views the orders, how the Cookie Coordinator sees it and how orders after the “Initial order” get shared to her. There is also a lack of sophistication and simplicity to the overall process. I love nothing more than to fix inefficiencies with a little hard work!
This started as just a project that I took on in order to learn FIGMA, but has turned into something a lot of us moms can get behind. I have laid out the specific issues we have discovered in the pages below. I have also put together an animated video that walks through the pages I have designed to show an overall idea of the updates and animations that could be made.
One major obstacle that started my process was that I have more than one child selling cookies. This leads to family and friends having to make separate purchases instead of one page per family where the orders could be split up.
Many more opportunities to revise the GS site came up as I dug into this and talked with more moms. I have continued to update and make other pages work more effectively. Please see my journey in the following pages.
to better sales and mom smiles
FIGMA prototype
Animated video I created that shows a new vision for how the Girl Scout Digital Cookie program or website viewed on mobile could be rolled out in terms of how a parent sees it and how a customer can see it.
Opportunity
The landing screen is a bit overwhelming. Opportunity to simplify and modernize.
Current homescreen
Solution
This is the main way a parent or guardian enters the site. Allow them to share QR codes directly with one click, and then easily navigate into the admin side depending on which account they need to access.
Updated design with colorful graphic backgrounds and easy QR display
Opportunity
Current home page of the parent portal is full of links and no graphics. The child QR code is buried.
Current QR share screen
Solution
Have a homepage that the parent or child can keep on their phone to that shows one or more QR code to easily share when selling.
Updated design with 1+ children in Girl Scouts
Opportunity
There is no way to personalize a page for the girl and make it more interesting and fun for her.
Current “My Cookie Story” section
Solution
Give the girls a few templates they can use to personaize their backgrounds.
Updated design with 4 graphic backgrounds to choose from optional QR code
Updated design for other child with QR code
Opportunity
Buttons are too small and disconnected from the cookies you are purchasing. Graphics could be more modern and colorful.
Current sales screen for a customer
Solution
Update the design to modernize the experience, show cookies larger and with color icons. Larger buttons to click on and distance/line between cookies.
Updated design with 1 child in Girl Scouts
Updated design with 2 children in Girl Scouts
Opportunity
Parent view of onilne sales is full of information that is not as helpful as it could be. Shows percentages and not box totals. Lots to scroll through.
Current sales screen for a parent
Solution
Simplifed quantity counts and modern graphics with the most important details. Tab at the bottom to take you to the cookie orders.
Updated design with 1 child in Girl Scouts
Updated design with shared account in Girl Scouts
Opportunity
Better read out for cookies purchased per customer. You have to click through or slide over to see important details. Too complex.
Current order screen for a parent
Solution
Create quick color coded graphics for easy delivery with the ability to dive into the order and see details and check off delivery.
Updated design of order screen
FIGMA
Sweet Cookie
After speaking with several women in charge of troops and cookie sales I feel confident in the efforts I have put forth to help simplify and energize the Girl Scout Cookie experience into the modern age. Maybe this doesn’t have to be just a project to learn Figma...contact me if uou are interested in making a change for the better.
simplicity wins
